Media contribution - My Background

Journalist, Product Manager, Marketing Consultant, Salon owner

"I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes."

Yves Saint Laurent
(Fashion designer)

I completed my journalism and communications Bachelor degree in Europe, I then joined Unilever as a Product Manager where I was specially assigned to launch and implement the product mix of the Beauty and Health care range.

In addition, I was appointed officer liaison to our advertising agency and handled their account for all company products.

I then started my own company as a marketing consultant building my business on assignments. During this course, I published and managed a monthly newsletter, organised promotions from start to finish using the newsletter as a support. I have conceptualised events like a beauty and hair Expo: from composing a prospectus to designing all activities for a successful innovation.

After being selected by the US government to visit some of the Black hair care and cosmetic businesses in America, I opened two hair salons and helped introduce new Soft Sheen products in central Africa.

I also work on assignments for private companies willing to identify marketing and advertising opportunities in Africa (e.g.: a media placement agency) collaborating with more than 200 African media.

Bilingual in French and English, I had the opportunity to study, live and work in different countries.

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